Description
United Hotels of Portugal is a brand owned by FHG Hotel Representatives, Lda, which is 100% owned by Portuguese companies that own and operate independent hotels.
The brand serves as a commercial umbrella to communicate with the national and international trade. Thus, each hotel maintains its own brand and positioning.
Each hotel unit is free to develop a close relationship with its guests, without losing its own brand and reinforcing its personality. However, it benefits from commercial know-how covering technology and distribution, international promotion and marketing capabilities.